Privacy Policy

This Privacy Policy explains how Infigrowth Business Solutions Ltd ("we", "us", "our") collects, uses and protects your personal data when you visit our website or submit an enquiry.

1. Data Controller

The data controller is Infigrowth Business Solutions Ltd, a company registered in England and Wales (Company Number 17332468). Our registered office is 128 City Road, London, EC1V 2NX, United Kingdom. You can contact us at info@infigrowth.co.uk.

2. Information We Collect

We may collect the following categories of personal data:

• Identity and contact data: name, email address, telephone number, company name, job title and country
• Enquiry data: service requirements, project details, budget indications and messages you submit via our contact form
• Technical data: IP address, browser type, device information and pages visited
• Cookie and consent preference data
• Infi assistant conversation data submitted through the website chat interface
• Technical and security logs, including IP address, browser type and request metadata

3. Infi AI Assistant

If you use the Infi assistant, we process the messages you submit and related technical metadata to provide responses, improve enquiry routing and maintain service security. Do not submit passwords, confidential documents, financial details or sensitive personal information through Infi. Conversation content is not used to train public AI models. Predefined responses are generated from approved company information; if API mode is enabled in future, processing will remain limited to approved business purposes.

4. Contact Form Data

When you submit our enquiry form, we collect the information you provide to respond to your request. This data is processed to assess your requirements and communicate with you about potential engagements.

5. Analytics Data

With your consent, we may use analytics services (such as Google Analytics) to understand how visitors use our website. Analytics cookies are disabled by default and only activated if you accept them via our cookie banner.

6. Cookies

We use necessary cookies for website functionality and, with your consent, analytics cookies. See our Cookie Policy for full details.

7. Lawful Bases for Processing

We process personal data on the following lawful bases under UK GDPR:

• Consent: for analytics cookies and marketing communications where applicable
• Legitimate interests: to respond to enquiries, operate our website and improve our services
• Contract: where processing is necessary to perform a contract or take steps at your request
• Legal obligation: where we are required to process data by law

8. Data Sharing and Processors

We do not sell personal data. We use service providers who process data on our instructions, which may include:

• Website hosting on Vercel
• Email delivery through our configured transactional email provider (for example Resend, when enabled)
• Google Analytics, only if you consent to analytics technologies
• Cloudflare Turnstile for bot protection on forms

We require appropriate contractual safeguards with processors handling personal data on our behalf.

9. International Transfers

Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK data protection legislation, such as adequacy decisions or standard contractual clauses.

10. Data Retention

We retain enquiry data for as long as necessary to respond to your request and maintain a record of our communications. Analytics data is retained in accordance with the relevant analytics provider's retention settings. You may request deletion of your data at any time.

11. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Data portability where applicable
• Withdraw consent at any time where processing is based on consent

12. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.

13. Contact

To exercise your rights or raise a data protection concern, contact info@infigrowth.co.uk or use our contact form. We will respond within one month of receiving a valid request.

14. ICO Complaint Rights

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. Visit ico.org.uk for more information.